In all of my years doing the whole “online marketing” thing, nothing has frustrated me more than the way video sharing websites treat internet marketing training. I told my story years ago when my YouTube account was wrongfully shut down over using the tag “make money online”. The story has evolved and I have even more to add.
If you glance around YouTube, you’ll see pure scams: cash gifting, ponzi/pyramid schemes, shady MLMs and much worse. Yet, those publishers keep going and releasing more videos about their scammy garbage.
Five years ago, someone at YouTube decided they wanted to address some of the garbage on their website and they decided to target the “make money online” marketers along with the scammers using their site. They targeted me, my friend Devon Brown, Darren Rowse (Problogger), and a bunch of others. They shut down all of our accounts.
Most of the others asked for help from their audiences and got their accounts returned to them. I lost 131 videos in a matter of seconds. Over the last few years, I’ve appealed to them and never got anything more than a simple “No” response.
Recently, I was able to have a brief email exchange and it gave me hope that they would see reason and give me my account back. Nope. They claim I broke their terms of service. The funny part is that they deleted my account over a video that had 118,768 views and had helped a ton of people. The only thing wrong with it was the tag “make money online”, which I would have happily removed if anyone asked me to.
Instead of stomping my feet and pouting over it, I vowed to find other ways and will share what I’m going to do after telling you about crappy exchanges with 2 other sites.
After YouTube killed my account, I switched to Vimeo. I uploaded videos there every few weeks. About 3 years after my YouTube incident, I get an email from them that my videos were not meeting their guidelines and they would be pulled out of their database. If I wanted to keep using the site, I’d have to upgrade to their “Plus” service. After a few months of their “Plus” service, I got another email telling me that I broke those terms of service, too. I needed to upgrade to their “Pro” level of service for $200 per year. I did.
After looking at how much I used their site, I decided to downgrade back to “Plus”, hoping that they were as incorrect about my breach of their terms as YouTube was. I contacted their customer service and got a polite response that every video on my channel was against their terms of service because they don’t allow affiliate marketing (none of my videos there promoted anyone else’s products, just my own). They were nice enough to give me time to get my videos off of the site before they completely deleted my 50+ videos.
Finally, I switched to DailyMotion. I’ve had an account their for ages and some of my most questionable videos are still up on my channel there. That was where I usually posted my affiliate promo videos and other crazy stuff I was testing. I posted a demo video of a software I was promoting and testing a new backlinking strategy to see if it would do well. It did. It ranked #1 for the term I targeted within about 15 minutes. Then, they deleted the video…
I didn’t get any details about how I broke their terms of service, but considering what I’ve dealt with up to now, I’m not surprised. They left up some of the more questionable videos and deleted the one that ranked well. I’m guessing I lost a few hundred dollars in sales due to the video being removed.
Now, I’m left frustrated. I’m also left with a bunch of locations where I’ll need to find videos I’ve recorded and reupload them… It’s annoying and frustrating.
I understand and respect the need for video sharing sites to get rid of spammers, but I’m not a spammer. I’m a marketer and I test. The videos I produce always provide value. I don’t suggest that people do things that don’t work. Ever.
To the video sharing sites that have messed with me: You suck. Get your systems in check and learn to figure out who real spammers are.
So, I will continue to play around with video sharing websites. I’ll only be using them for SEO purposes. However, I’m also going to begin the process of creating video sitemaps for every site I have. Every blog I run. Every product I sell. I’ll be using this software It’s available in the pro and ninja versions.
I strongly recommend that you don’t rely on YouTube, Vimeo, Dailymotion or any other video sharing site because posting your content on someone else’s website gives them all of the power. Take it back and self host your videos.
What if there was a keyword research tool that gave you easy access to the info you need to see if a term is worth targeting, viable, and achievable? Now there is and it’s called Keyword Rocker.
Over the last 9 years, I’ve used dozens of different tools for keyword research and they’ve all been either confusing or lacking the details that matter. The problem is that it’s really hard to produce tools that are simple to use and still provide the data we need to know. Advanced marketers want ridiculous info regarding keyword terms to figure out what is worth targeting. Honestly, I don’t need to know what the Adwords cost is for a keyword. What I need to know is whether I’ll be able to rank for it…
Most keyword tools are very protective over where their data comes from. Not Keyword Rocker. The keyword lists you retrieve are pulled from Google, Yahoo, Bing, Amazon, and YouTube. They’re all pulled from the suggestions each site provides you. If you’re looking for “dog collars”, Google will suggest “dog collar reviews”, “dog collars for small dogs”, etc… These suggestions are there to try to help you find exactly what you’re looking for, but what’s important from a marketer’s perspective is that it indicates intention. The odds of someone looking for those terms is much higher because Google is specifically suggesting that the searcher take a look at the results for that term. What we get is more traffic because of their suggestions.
While the software is fast, what matters most to me is ease of use. Without using the directions, it took me about 60 seconds to figure out exactly how to use the software. If you view the demo above, you can see how easy it is to use. I’ve never seen keyword research software that was this easy to use. Whether you’re new to internet marketing or you’ve been doing it for a decade, this software will give you the data you need to know what is worth targeting.
What may be most important is that Keyword Rocker is produced by “good guys”. The Rockstars are really good friends of mine and I know that they’ll keep the software working and functional for years to come. I trust them completely and know that they’ll take really good care of you if you grab their software.
Being an admitted software junkie, I was excited to put this software through my tests. What I didn’t expect is to find a software that I’ll be using daily in my business. This really is something special and you’ll want to add it to your internet marketing arsenal.
Stupid happens to the best of us. We all make mistakes and there isn’t anything wrong with that. The problem is when bad ideas start to sound good and we make the same mistakes repeatedly. Don’t make the same mistakes repeatedly…
Traffic exchanges are silly to begin with, but what you find there is the most unnerving part. I can totally understand having a traffic based offer in a traffic exchange, but seeing diaper websites, landscaping websites, and local plumbing websites just made me laugh. Yes, at one point I used a traffic exchange while testing every traffic strategy I could find. The results were less than positive. Unless you have a traffic offer, do not use traffic exchanges.
Safelists literally tell you to give them a junk email address. Anyone that tells you that you don’t want the emails they send is giving you a strong hint that your emails will also not get read by anyone. Seriously, I laughed when I tried my first safelist and wasn’t surprised when no sales came through from what I sent out.
Blog comment spam usually makes no sense. If it makes no sense do you really believe it’s going to get another human being to click on your name to see what your website is all about? Probably not. If you’re going to leave a comment on somoene’s blog, spend a moment to say something worth saying and make it worth reading. Then, you’ll get results from your efforts.
Forum spam is even worse than the others. Any forum you find is filled with real human beings wandering through to see what everyone is discussing. Posting some spammy comment in response to a real discussion doesn’t do anything except make you look dumb. You’re not dumb. Don’t try to get traffic via any spammy tactic.
Misleading videos are easily the worst strategy I’ve ever seen. Someone rides your product launch by ranking in Google for the name of your product with a video that recommends they never buy what you have for sale and check out some other (usually totally unrelated) product that they recommend. It’s not only spammy, it’s also incredibly rude. If you’ve ever done this, you probably noticed that it didn’t work. It doesn’t work because people will never buy based upon a negative statement. They know your “review” isn’t real and you just lost all credibility.
Don’t be stupid. None of the tactics above would qualify as a good idea. Ever. You’re better than any of them and can do better by simply being awesome and putting your content in places that want it.
(I made this with Epic Content Machine)
I’ve never shared this before and I’m a little freaked out by the fact that I’m sharing it right now. It’s the most personal thing I’ve ever talked about and it makes me nervous to put this out there…
8 years ago, I started my internet business and went into a coma shortly afterwards. What I’ve never shared before is what my body was doing from the beginning. What told me that something was wrong is that I couldn’t go to the bathroom. I was on a lot of narcotic pain relievers, so #2 only happened a few times per week. What freaked me out was when I couldn’t go #1. I stood at the toilet and pushed until my face turned red, but nothing happened.
On day one, the emergency room drained my bladder and then they sent me home. They did the same thing on day two. On day three, I was hallucinating and talking about the world ending. I also couldn’t move my legs. Day three at the emergency room they forced a #2 and drained my bladder. They also tried to send me home and my wife (at the time) asked if she was supposed to carry me out. I still couldn’t move my legs.
I was in the coma by that afternoon, my brain and spine swelled and caused it all. After 10 days of a coma, I opened my eyes and stared at my son. My mother and (now ex) wife started screaming for nurses. It lasted about 60 seconds before I fell back into the coma. I finally woke up the next morning.
I was in a wheelchair for a bit. I was able to walk again roughly 90 days after the coma and I spent nearly every waking second on my business. I was consumed by it. I was dead set on making it work.
The part that I have never talked about is the torture my bladder put me through. While I was awake, my body would give me a 1 – 3 second notice that I was about to start going to the bathroom. I would run to the nearest toilet and I usually got lucky and didn’t wet my pants. Sometimes, I wasn’t very lucky and I’d start going on my way to the bathroom. While I slept, I lost total control of my bladder. There is nothing more sobering then having to wear Depends to sleep at 26 years old.
My ex-wife was pretty amazing about it all, but I still felt gross. I spent the next 6 years angry at the world. I hated what I was going through. I was thoroughly embarrassed by what my bladder did to me. I always worried that I smelled like piss…
Attending events were a turning point for my business, but it was also torture to attend them. I couldn’t drink beer with my buddies, I’d end up in the bathroom every 5 minutes. I had a bladder the size of a walnut…
It was fun speaking in front of hundreds of people and having to pause to go to the bathroom. If you’ve ever been there while it looked like I was doing the “peepee dance”, I probably was. More than once, I had to run to the bathroom while I was in the middle of a presentation. I made light of it, but I was horrified.
Roughly 2 and a half years ago, I realized that my attitude was a very big part of my on-going health problems. I started to get over the anger and moved onto acceptance. A month or two later, I started to be able to feel temperature from my chest down. It had been more than 5 years since a hot shower felt hot anywhere except my head and shoulders.
I realized that getting my mind together was what was putting my body back together. I still wallowed in slightly happier sadness for a good year before I really started to change things. It took me months to realize that my Depends were dry almost every morning. I switched from the mega absorbent ones to more comfortable “underwear” style diapers.
I’d have accidents every now and then. Let me tell you, nothing is more sobering then waking up in a mess of your own urine. I’d sadly strip the bed of the sheets and the waterproof mattress cover before starting work for the day.
It took me 6 months of wearing those “underwear” diapers before I fully regained control of my bladder. I can now sleep the same way any other man does and no longer worry about wetting the bed. I can now “hold it” for as much as an hour. I can even have a few beers without becoming a permanent resident of the bathroom.
I’m going to share with you exactly what caused my body to put itself back together: I consciously stopped my sadness. Happiness is a choice and I choose to be happy every single day.
My divorce had a lot to do with that. She and I were both miserable for a very long time. When we split up, I decided to focus on myself and have lost about 25 pounds so far. I feel good for the first time in nearly a decade.
I lied a lot. Keeping my stories straight was tough because I have minor memory loss issues from the coma. I made a conscious decision not to lie anymore. I can’t tell you how refreshing it is to simply be honest and truthful. It’s changed my life.
I stopped hurting myself. I quit smoking just over a year ago and switched to a vapor (e-cigarette). The health benefits of not smoking have been huge. I eat a lot healthier and eat a lot more fruit and vegetables than I used to. I’ve lost a lot of weight and I’m in better shape then when I was in the Army 15 years ago.
I stayed in a miserable marriage and forced my ex-wife, my kids, and my family to be miserable, too. I’m forever grateful to my ex-wife for having the courage to finally end it. Our relationship is better now than it was when we were married. My fear of being alone cost us years of happiness. You can’t make anyone else happy if you’re perpetually sad.
I own my mistakes and work to fix them. I’ll never be perfect. I’m a good person and I mean well, even when I make my biggest mistakes. Be big enough to admit when you screw up and do your best to fix your mistakes.
These 5 things changed my life and have given me clarity on my life and my business. Every day is a little better than the day before and that’s the secret to true happiness.
Bad advice is sadly far too common. Depending on who you listen to, you could spend a large amount of your time and a decent amount of your money on bad ideas. The traffic strategies you’ll find here are all bad ideas, save your time, energy, and money for other tactics.
Safelisits are a lovely idea, but terribly implemented. Any service that tells you to provide a gabage email address up front probably isn’t worth pursuing. They specifically tell new users to create a garbage email address for the safelist and tell them to provide their good email address to the owner. Seriously, you know this can’t work.
Mass comments generally don’t make sense and only make the poster look silly. There is nothing wrong with leaving a real comment on a blog, but mass commenting using bad English just makes the poster look goofy. Real people would never click on a link left by a robot and the way Google is currently giving rankings to websites, this doesn’t work at all.
Robots are nowhere near as smart as you or I. No computer program can replicate what our brains can do, at least not one that sells for $30. Language is far too complex for any robot to be able to replicate what we’re capable of. Save your money and spend some time creating something valuable.
Social spam makes less than no sense. Do you walk into a party and yell “Buy my stuff!”? Of course not, it would be silly and make you look like a fool. Don’t be a social spammer, it’s a waste of your time and you’ll get zero results from it.
You’re smarter than trying to get anything from strategies like this. Real traffic comes from real people that are looking for solutions to their problems. Be the solution and avoid the traffic strategies above.
If you enjoyed this article, you can watch me write it using the Epic Content Machine.
I’ve always been open about my history. I was a thug.
I surrounded myself with other thugs and we partied, caused trouble, and got into all kinds of shenanigans. As a teenager, I thought that it was what I wanted my life to be. I was surrounded by other kids with the same mindset I had. We were living a pretty awesome life. We created fear when we walked into a room.
I say “we created fear”, but I was 5’2″ and 140 pounds. When I was alone I couldn’t strike fear into the heart of a small dog, let alone others my age. What I had that set me apart from others was my fearless nature. I built a reputation by taking on the “big guys”. The truant officer visibly had his jaw on the floor when he saw that I’d beaten the crap out of a guy a foot taller and 150 pounds heavier then me. The guy had said something terrible about my mother, I’d had no choice but to make him eat his words…
What do you think when you see a bunch of muscle bound brutes walk into a bar or any other place? The energy changed when we were all together. The room would get a little more tense with us in it. I was the exception, most of the crew was 5 years older than me and far more dangerous. You could feel the “I don’t give a fuck” attitude we all walked around with.
As I got older, I grew a bit. I also changed my “crew”. In my late teens, there were only 5 of us. We were all scary as hell. We walked into any place with an attitude of ownership. We were untouchable. Cops knew about us, but they never caught us causing any trouble. Rumors flew, but they couldn’t do anything until we got caught doing something wrong.
Once I was old enough to hit the bars, I had 3 best friends. Over the years we’d each earned reputations. One of us always got challenged. I wasn’t a big guy and had always felt that I had something to prove. When one of us got into a fight or caused some trouble, the head detective in our city would approach me and ask “Did you guys start this one”? My response was always “No”. He’d tell the other cops to arrest whoever made the mistake of crossing our path (they were usually unconscious).
When my daughter was born, I stopped with the gang crap and my thug attitude. However, it is still a part of me. I still think like a thug and here are 4 ways it’s made my business standards unique:
Once you’re with me, you’re always with me. I make friends easily and quickly. I follow my gut and am very quick to form bonds with other marketers.
In the “internet marketing” community, you’ll see groups of marketers that stick together and support one another. I’ve been blessed to be a part of numerous networks.
I see the groups I’m a part of as extended family. I’d take a bullet for my friends and they know it. It’s just how I think…
The impact this has had on my business is profound. Most of my relationships are permanent. No matter how much time passes between us talking, it’s like we saw each other a week ago. Rarely do I ask for help, but if I do my friends are always there. They know that I’d be there for them in a heartbeat.
Take No Prisoners
If you’re not with me, you’re against me. I fear no competition and will destroy anybody that stands in my way.
When I enter a market, my research focuses on weakness. I find every possible weakness and exploit them to improve where I stand in that market. I enter like a freight truck and run over my enemies.
Every cent other companies make in my market is mine. I want it. I will do whatever it takes to get it (within the limits of the law). I see every sale they get as taking food out of my kids’ mouths.
I have a severe perspective on competition and it drives me to be the best in business.
I’m known to be fiercely protective. Once you’re on my good side, it takes quite a bit for me to turn my back on you. You can ask any of my “business friends” and most of them will have stories of my scaring the hell out of someone that I perceived as a threat.
I’ll never forget my first marketer’s cruise. Most of us were inside the dance club and we’d all had quite a few drinks. The music was loud and as some of us danced, random outsiders would try to pick up some of the girls. I’d instantly start shooting dirty looks around the room. The girls had their own way of politely telling a guy to leave them alone. One guy refused to take any hints and kept trying to rub his junk on them. Of course, I took it upon myself to pull the guy off to the side. As I grabbed him by his collar and told him that he needed to leave, you could visibly see the fear in his face. He finally understood that the ladies were not available. Needless to say, we didn’t see him again.
When I first started attending events, I had to be calmed down often. I’d see a potential threat or outsider do something I found insulting or rude and would get up ready to start (and finish) a fight. It was pretty funny to see Erik Stafford (roughly twice my size) trying to calm me down as I attempted to rush and tear apart some random dude. Yet, that’s exactly what happened. A lot.
While I felt I needed to act this way, I realized over time that I was better serving my friends by keeping my mouth shut and letting them handle these situations in the way they wanted to. I’m always there in the background if they need me or if things get out of hand, but it’s not my place to intervene unless someone asks me to.
I refuse to lose. Failure is never an option.
If one thing doesn’t work, I’ll move onto the next thing and force it to work. I get crazy ideas. I don’t believe in limitations and view things that get in the way of what I want to achieve as little bumps in the road.
I won’t allow things to stop me from getting what I want. There is always another option. I’m unstoppable.
In The End
I’ll always be a bit of a thug. I’ve grown more refined over time through an extreme focus on becoming a better man, a better father, and a better marketer. I’m continually refining my craft and am always working to be better at everything I do.
Such is the life of a reformed thug…
If you’ve been following me for any amount of time, you know that I started my business by making my first $1,000 profit from a coma. I tell my story often and love how it inspires people. If I can do this, just about anybody can…
What I don’t normally talk about is how my business has evolved over the last 8 years of being an internet marketer.
Roughly 6 years ago, I got an email for a source code offer on a directory submission software. It immediately gave me an idea for what I thought would be a “Category Killer” software.
After reaching out publicly to friends asking for programmer referrals, one programmer fit most of what I wanted and we became partners (we still are). He received a percentage of every sale of our software, which prevented me from having to pay him up front for development costs.
We sold over 6 figures worth of the original version of the software. About a year later, I downloaded an Adobe Air tool called Tweetdeck. I contacted my programmer in a frenzy. He had to learn how to create tools in Adobe Air. We needed to be the first to offer software (for sale) in Adobe Air. He learned it and we were.
At the time, I’d been working very closely with the team at StomperNet. I was so excited about this new software, and talked about it often. Once they saw it, they asked me to create a custom version for their customers. This was the beginning of my “Hybrid Wholesale” model of selling software.
Since then, I’ve worked with StomperNet, Anthony Morrison, Anik Singal, Ryan Deiss, and many other marketers by creating customized versions of our software for them to resell.
The software has sold well over 7 figures since it was first made between my company and the dozen marketers we’ve partnered with over the years.
Possibly the most important part is that there has never been any staff. My programmer and I have hired out some minor pieces of things neither of us could create, but nobody has been hired full time to help this company move forward. This has created incredibly low overhead and a very high profit margin.
Known now as Content Marketer, the software is still fully functional and I talk to new potential white label partners every few weeks. It’s easy money, I work for maybe an hour for every partner we take on. The profit margins are ridiculously high.
For the first time, I’m sharing what I know about running a lean, simple software company. The video series is free and to the point. The entire series runs under 10 minutes. Check it out at SoftwareDominance.com
Software saved my ass a few years ago. If it hadn’t been there, I wouldn’t have been capable of providing for my family.
I spent a majority of that year trying to figure out what I wanted my business to be. Thankfully, I’d also been having my programmer (now my partner) create a truly awesome traffic software.
Once people saw how it functioned, my phone started ringing and people began asking to private label the tool. The result was well over six figures in income.
I removed my ego and my brand from the tools and allowed other people to sell them. The software was part of multiple million dollar launches. I got paid a small percentage of each sale as a “licensing fee”.
As my software company heads in new directions, I’ve decided to offer the source code to ten of our previous tools. This includes the tool that did so well for me – Traffic Magnet.
Here is a list of the tools in this package:
Traffic Magnet – The original semi-automated content submitter software. Over 5 years in development created a tool that thousands of marketers use to get their content in front of their audience. Everyone from off-liners to authors to coaches have used this software over the years. Includes directions file. This is an Adobe Air software.
Development cost – Nearly impossible to figure out. The programmer made over $100,000 on a revenue sharing arrangement.
Value of source code – $10,000
Unreleased – AutoResponder Wizard – This tool provides the ability to easily create autoresponder sequences. Fill in a simple form and it spits out a text file with “merge codes” for all major autoresponder services. Copy and paste into your autoresponder and you’re ready to rock. This is a PHP script.
Bonus – Also Unreleased – AutoResponder Wizard wordpress plugin – Roughly 90% finished – has the same functionality as the main software, but works inside of WordPress. The only thing that needs to be finished is displaying the tool inside of a wordpress post or page. Otherwise, it works.
Development cost – $3,000
Value of source code – $3,000
Micro Manager – Outsource menial link building and SEO tasks to Fiverr.com and SEOclerks.com. Has budget tracking built in. Includes directions file. This is an Adobe Air software.
Development cost – $2,000
Value of source code – $2,000
Reputation Reporter – Put in any keyword term you want to track across social media and get a report moments later that a logo can be easily inserted into. This is an Adobe Air software.
Developement cost – $2,000
Value of source code – $2,000
Lead Prospector – Put in your keyword of choice and the software searches either local or national based sources for reputation management leads. This is an Adobe Air software.
Development cost – $2,000
Value of source code – $2,000
Unreleased – Kunaki Automation – This one was made due to my frustration with using Kunaki. Kunaki is a site that ships DVDs and CDs directly to consumers. It was a nightmare trying to format lists of buyers for Kunaki’s XML API, which makes ordering products for customers a breeze. This script allows the uploading of a file from an autoresponder or an sql database and transforms it into Kunaki’s XML API friendly code. Upload it to Kunaki, pay and they ship the product. This is a PHP script.
Development cost $1,200
Value of source code – $1,200
Local SEO Research tool – Put in a keyword phrase and a location and get data on who ranks and why. A little work and this will be a very easy tool to sell. This is an Adobe Air software.
Development cost – $2,000
Value of source code – $2,000
Social Posting and Research – Post updates to social websites and research keyword phrases. A little work and this will be a very easy tool to sell. This is an Adobe Air software.
Development cost – $2,000
Value of source code – $2,000
Niche Analysis – Put in a keyword phrase and get an analysis of who ranks for it, their title, inbound links, and more. A little work and this will be a very easy tool to sell. This is an Adobe Air software.
Development cost – $1,000
Value of source code – $1,000
Review Control System wordpress plugin – This plugin creates a barrier between reviewers and review sites. Never fully launched.
Development cost – $1,000
Value of source code – $1,000
As you can see above, there’s a huge amount of value in these products. The software side of my company is heading into different directions and we don’t plan on fully launching most of these products.
The newest version of Traffic Magnet is for sale as “Content Marketer” and we will be continuing to sell that product. Micro Manager, Lead Prospector, and Reputation Reporter are available as part of the Reputation Takeover package. The rest of the tools are currently unavailable.
The data we used in most of our tools were pulled from numerous APIs. I’ll be happy to privately share our data sources with those that order this package.
As a bonus – I’ll provide 2 hours of phone consultation to help figure out where to get programmers to work on the code, how to put out these products in your prospective market, and otherwise assist you in transforming the source code into something sellable. I normally charge $500 per hour for software consulting, so this is huge.
The only requirement before selling these tools is that all names must be changed. They cannot be sold under the current branding inside of each tool.
I’m going to limit this package to
10 1 people. Considering I still have some of these products available for purchase, I can’t have 100 people out there selling the same products. This is “first come, first served”. Once this is sold out, it’s sold out. I’ll be removing the order button once the 1 packages that remain have been purchased.
The total value for these 10 tools is $26,200. Order via the button below and I’ll give you all of the source code mentioned above at a ridiculous discount.
I don’t plan on offering this again, so reach out to me today or click the order link below and I’ll send you everything to your Paypal email.
Call me toll free at 1-800-274-5815 or use my support desk here and I’ll be happy to answer any questions you have.
As online entrepreneurs, we have dozens of tasks we perform each day for our businesses.
- Write sales copy
- Write emails
- Create content
- Tweak websites
- Customer service
- Social networking
- Taking and making phone calls
The list goes on and on…
Even with staff to handle some of the work, we could all use an additional 3 – 5 hours per day to get everything done.
Add in staff and they have to be managed. If you have managers, they have to be managed, too.
You and I have the same problems, but I have one BIG additional issue.
Let me explain…
8 years ago, I started my internet business and went into a coma 2 weeks later.
I awoke from the coma after 10 days. The doctors were unsure if I was ever going to walk again. I couldn’t move my legs…
After a few weeks of intense therapy, I was walking with a walker. I fought harder than I’d ever fought before to regain my ability to walk down the street.
When I came home from the hospital, I dove into my business with all of my being (you can see my story here).
Over time, I noticed that I was forgetting things. Little things, but it got worse as time went on.
It took years to realize that something was wrong with my memory.
My doctors found that my nerve damage didn’t just affect the feeling in my lower half, it impacted my brain and my ability to remember.
I’d started losing track of time. I’d lose hours almost every day.
When I was able to focus, I’d try to get things done and find myself in the exact same place at the end of the day with nothing accomplished.
I began my journey to find tools that would help.
First, I used Post-its and covered my desk with them.
Then, I got a smartphone and tested dozens of “task management” apps.
Later, I found systems I could use online to manage what I needed to get done each day.
They all sucked in at least one major way.
I reached out to my programmer and we picked our favorite pieces from the different tools we’d each used and added one major addition:
- Task Templates – In a few clicks, any task you’d need to do can be filled into your calendar.
- Triggers give you the ability to hide future tasks until the current one is finished.
- The time tracker allows you to track the effectiveness of you or your staff.
- We made the software mobile friendly, so it can be used from any phone or tablet.
- Totally unlimited users and managers. Add 2 or 200.
- Make additional users “staff” (who can only see what they need to do) or “project managers” (they can see everything except your tasks).
- We built in a notification system (or reminder system for the single user edition) so you can contact other users within the system.
- We didn’t add any of the odd features other systems may have to keep the software light and wicked fast.
The goal was not to create a “project management” system, but to create a “do it” tool.
The organizational benefits are huge, but it’s pretty awesome to be able to follow a list and get stuff done faster.
I found I was accomplishing far more and a hidden benefit emerged after using the system.
I had gathered and reviewed data for all of the tasks I’d used the system for that revealed how long it would take to do the different things I’d need to do for my business. This gave me a measurement that I could use to analyze my staff and showed me what tasks were taking the most time.
By seeing what took longest, I was able to work out better ways to accomplish those tasks and speed them up.
I know that this tool is badass, I’ve been using it for over a year.
The interesting part is that there are literally dozens upon dozens of project management tools out there.
I had to come up with something to differentiate ours from the others.
Then, it hit me. Let customers install it on their own websites (and make it easy to set up).
After seeing the competitors closing down left and right, I knew that this software would make a drastic, positive impact on those that used it.
I decided to run a 3 day “launch” sale and take $100 off the price for the first weekend of release. I also decided to run the special discount over my birthday weekend. August 16th, will be the day Project Doctor is released. Watch for an email or note on Facebook when it goes live.
Every 90 days or so something changes on the internet that causes all online entrepreneurs to start wetting their pants. It happens publicly and leaves select individuals that handle it badly in a position to lose business.
This post is my honest attempt at stopping you from looking stupid.
I’ve seen some pretty incredible data lately about the power of email marketing and advertising.
1. Email retargeting is coming via Retargeter and Adroll.
2. Email marketing has proven to produce a higher ROI than Facebook and Twitter combined.
3. Gmail introduces tabs where promotional emails land in a new folder.
While numbers 1 and 2 are what have me excited, it’s number 3 that has everyone losing their minds.
I’ve gotten a boatload of emails either telling me to shut off my folders altogether or to drag someone’s promotional garbage into my main inbox.
After laughing my ass off, I realized that this is the best possible thing that could happen to marketers that care about their customers and it’s also the worst possible thing to happen to spam artists that promote garbage on a daily basis.
In fact, now that I’ve turned on the tabs (they didn’t magically turn on for me, I had to go and turn them on by clicking a few buttons) – marketers that provide value to my life and business are getting their emails read by me MORE OFTEN.
I’m not moving them from the promotional folder to a different one. I’m just reading them in that folder.
For my business, I’m excited by this new change and believe it will be very profitable for those that have created a relationship with their customers.
Emailing your customers and specifically asking them to move your email into their main inbox is foolish and looks like total and complete desperation (which will never make you money).
Instead of begging your list subscribers to move your email, send emails of a high enough quality that they will do it because they love you and want to hear what you have to say.
Be valuable enough that they want to read what you send, even if your emails stay in the promotions tab.
You don’t own Google and Google doesn’t care about your business. Google cares about Google’s business.
This new promotions tab has allowed them to begin testing paid promotional emails that land in the promotions tab.
Would you buy a solo ad from Google? I know I would…
Stop freaking out and come up with ideas to better serve your market. Then, it won’t matter which tab your email falls under, your customers will find it and read it.
If this makes sense to you, feel free to share it with others that would enjoy it and I look forward to discussing this with you in the comments.